Tobacco Firms Sue FDA Over New Graphic Warnings

Tobacco Firms Sue FDA Over New Graphic Warnings

Postby PharmD » Wed Aug 17, 2011 11:18 am

COLUMBIA - Four of the five largest U.S. companies snuff Tuesday sued the federal government on new labels that include graphics cigarettes sewed the body of a smoker and a picture of diseased lungs, saying that the warnings violate their free speech rights and will cost millions of dollars for printing .

The companies, led by RJ Reynolds Tobacco Co., Lorillard Tobacco Co., said the warnings no longer simply convey facts for people to make a decision whether to smoke. Instead, force them to put the government in promoting snuff foremost in their packages of their own brands, the companies say. They want a judge to stop the labels.

"Never before in the United States have a legal product producers forced to use their own packaging and advertising to deliver a message of government moving to adult consumers urging them to flee their products," wrote the company in a lawsuit filed in federal court in Washington, DC

The FDA declined to comment, saying the agency does not discuss pending litigation. However, when he announced the new labels of June, Health and Human Services Secretary Kathleen Sebelius called frank and honest about the warnings of the dangers of smoking.

The FDA has approved nine new rotating warnings on cigarette packages. To be printed across the upper front and back of packaging. The new warnings also should constitute 20 percent of all advertising of cigarettes. They are also equipped with a telephone number to quit.

A warning label is a picture of a corpse in the chest and sewn the words: "Smoking can kill". Another label has a picture of a pair of healthy lungs next to a pair of yellow and black with a warning that smoking causes fatal lung disease.

The lawsuit says the images were manipulated to be especially emotional. Companies snuff that the photo is actually the body of an actor with a fake scar, while healthy lungs were disinfected to the diseased organ are worse.

Join RJ Reynolds and Lorillard in the lawsuit are Commonwealth Brands Inc., Liggett Group LLC and Santa Fe Natural Tobacco Company Inc. Altria Group Inc., parent company of the manufacturer of the nation's largest cigarette, Philip Morris USA is not a part of demand.

The demand freedom of speech is a different action to a demand for more of the same companies in the Tobacco Prevention Family and Control Act of Snuff. The law, which are assigned to two years, cleared the way for more graphic warning labels, but also allowed the FDA to limit nicotine. The law also banned tobacco companies sponsor sporting events or social and prevented them from giving away free samples or branded merchandise.

A federal judge upheld many parts of the law, but companies are attractive.

Adapted from: ... c-warnings
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